What’s In This Episode:
How much do you really know about your customers and clients?
This week’s big business blunder is thanks to Dorothy Kolb who bravely goes where so few entrepreneurs go, admitting she knew so much about finance when she launched her business that she forgot all about the whole going-and-getting-customers thing. Find out how understanding your customers deeeeeeeply can really change the game for your business.
Jill Salzman turns the mundane into inspiration and transforms the impossible into the achievable. Through defying expectations and breaking the rules, she succeeds in inspiring entrepreneurs to figure out what works for them by using meaningful action to create positive results. Jill is the author of The Best Business Book In The World* (according to my mom) and the Amazon best-seller, Found It: A Field Guide for Mom Entrepreneurs. She’s shared the speaker stage with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu among others, and professed her love of Eddie Vedder in her TEDx talk on 11/11/11. She hosts the top-rated entertaining business podcast, Why Are We Shouting?, a question she asks herself daily. CNNMoney calls her a “mommy mogul.” MSN Live says she’s a “Cool Mom Entrepreneur We Love.” Forbes rated her a Top 100 Champion Small Business Influencer and voted The Founding Moms one of the Top 10 Websites For Entrepreneurs. When she’s not speaking to audiences in patterned leggings or podcasting from her basement, she fruitlessly tries to convince her daughters that cassette tapes actually existed.